30 for 30 (ha I did it too)

Pure laziness.  30 for 30 is the headline this morning from ESPN about the Miami San Antonio game last night.  Yes, San Antonio beat the Heat by thirty points a few weeks back which, last night, the Heat in turn beat them by thirty. Tit for Tat maybe or Of Equal Measure.  Eye for an Eye.  Got You Back.  Please just not the title of your latest hit documentary series.  Synergy is fine but just to lazy out the title in the latest Miami saga is a mark against you ESPN.  Creativity.  Ask one of those intern's (slaves just to be clear) an idea.  I've bet they've got one.  Have some pride in the written word even if it isn't printed on paper anymore.  Follow Sports Illustrated lead over at cnn.com.  They have a history of over fifty years of sports coverage.  In print.  Shiny pictures and long ramblings by Rick Reilly.  Their title for the thirty point beating Miami lay down on the Spurs last: 30 for 30.